Are you asking yourself, what the heck is a hashtag? Well, even though it’s been recognized by the Oxford dictionary, many people still don’t quite understand it’s purpose. Many social networks (think Twitter, Facebook, Google+, Instagram and Pinterest) utilize hashtags as a means of categorizing content. Using appropriate and relevant hashtags when posting your..
Images and graphics are very important marketing tools as the web is gravitating more towards visual content. Images immediately engage web users as well as connect to them on a deeper level than words ever can. Many marketers have figured this out, but they seem to forget about the reason for images. Today, web..
For many businesses, getting consumer engagement on social media posts can be a real struggle. It’s usually hard to tell what is and what isn’t working within a single social media post, and even more difficult to decide on what to tweak about it. At Pikle, we are experts on all things social media..
We talk a lot about being social. It’s everywhere online, in the news and in magazines and newspapers. Facebook is the 3rd largest website behind Google and Youtube. So when we think social lately, we think about social media. However, that is only one aspect of being social. At some point, you have to talk..
At Pikle we mention the use of website plugins a lot. However, we realize that not everyone are techies like us, so we thought we would write a little crash course on what a website plugin is and why they are beneficially to your company’s site. Plugins are a type of software that act..
WordPress has become the most popular web design platform because of its usability and design capabilities. With the use of plugins, there are endless opportunities for web designers. Proto.io has listed some of the best plugins with respect to website functionality, all used by us at Pikle! 1. WooCommerce WooCommerce is a multipurpose ecommerce..
It’s easy to get caught up on the endless design possibilities when building your company’s site, but many need to realize that visual appearance is only a component of what makes a successful website. Businesses also need to pay a great deal of attention to the usability of their designs and overall experience when interacting..
Just as technology, the world of UI (user interface) design moves at an extremely fast pace. Sometimes we found ourselves overwhelmed while designing or updating our business’s online appearance. Luckily, creativebloq.com picked out the top 10 UI trends that your business should implement in 2017 and why. 1: Captivating, full-screen video When a video..
Social Media Examiner has recently released a report outlining all the social media developments and trends of 2016, fresh before the new year! Some of the discoveries that the report found were predictable from mainstream social media tactics, but some were surprising. We condensed the 56-page report to a few key points that popped out..